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Yep! they’re going to make animal themed games!!! How awesome is that?!?! Also a great win imo for the games industry as more people realize games are a medium that can contain a lot of great stuff, even educational stuff. Now if only we had more games had hundreds of pages worth of quality writing in them & more games that stray from the beaten path of "kill many enemies/anything you encounter" …

From the Reuters article announcing this:

Discovery Communications is partnering with the second-biggest U.S. video games publisher Activision Inc to make animal-themed games, Discovery Chief Executive David Zaslav told the Reuters Media Summit on Wednesday.

 

Activision will make the games for several game systems, with the titles tied to Discovery’s Animal Planet channel, which airs popular shows such as "Meerkat Manor" and "Orangutan Island".

This exciting trend is expected to start in late 2008 … and I’m pretty sure once they start it won’t ever stop :p At the very least they can make use of the huge install base of consoles to deliver media rich content experiences of encyclopedic nature, though one can only hope they’ll also figure out how to get the full impact by making fun games out of that too.